Download Fraud Prevention in Online Digital Advertising by Xingquan Zhu,Haicheng Tao,Zhiang Wu,Jie Cao,Kristopher PDF

By Xingquan Zhu,Haicheng Tao,Zhiang Wu,Jie Cao,Kristopher Kalish,Jeremy Kayne

The authors systematically evaluate tools of on-line electronic advertisements (ad) fraud and the recommendations to avoid and defeat such fraud during this short. The authors categorize advert fraud into 3 significant different types, together with (1) placement fraud, (2) site visitors fraud, and (3) motion fraud. It summarizes significant gains of every kind of fraud, and in addition outlines measures and assets to observe every one form of fraud. This short presents a complete guide to aid researchers comprehend the state of the art in advert fraud detection. It additionally serves as a technical reference for to layout new options and options to win the conflict opposed to fraud.

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