What's Mine Is Yours: The Rise of Collaborative Consumption

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 12.20 MB

Downloadable formats: PDF

There is a new kind of risk when purchasing products on the Internet, privacy risk. Marketing today is finally customer-focused. Consumer attitudes are a composite of a consumer’s (1) beliefs about, (2) feelings about, (3) and behavioral intentions toward some “object”—within the context of marketing, usually a brand, product category, or retail store. Ego-defensive Function Products that we purchase to protect our self-images, to replace our sense of insecurity with personal confidence.

Pages: 0

Publisher: Tantor Audio; Library - Unabridged CD edition (September 14, 2010)

ISBN: 1400149207

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Co-creation: Mystery Solved

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