Trust, Social Relations and Engagement: Understanding

Format: Paperback

Language: English

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Despite the advantages hotels can gain of e-business there are major barriers to further development which stem from a hotel’s inability to develop a sound strategy and appropriate strategic capabilities. As part of a regular podcast I host on important topics and issues in healthcare, I had the pleasure of recently speaking with Liz Scherer, a health journalist and social media strategist and Ed Bennett, Director of Web and Communications technology at the University of Maryland Medical system about this specific topic and they had some insightful feedback on constructive ways the healthcare industry is utilizing social media communications along with thoughts on: It’s no secret that a growing percentage of today’s patients are increasingly using digital tools as part of their overall health maintenance.

Pages: 231

Publisher: Palgrave Macmillan; 1st ed. 2012 edition (November 8, 2015)

ISBN: 1349351547

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