The Vulnerability of Corporate Reputation: Leadership for

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Language: English

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Size: 12.69 MB

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Dominique Hanssens, Koen Pauwels, Shuba Srinivasan, and Marc Vanhuele propose four criteria for evaluating how well attitudinal metrics correspond to changes in purchasing behavior. Even the media is picking […] Marketing to Women? Can brand equity be transferred to a supermarket’s own branded products? Hispanics is growing by leaps and bounds. Accessible: the segments must be reachable through communication and distribution channels. This is why there are trend experts who try to predict trends.

Pages: 156

Publisher: Palgrave Pivot; 1st ed. 2015 edition (April 29, 2016)


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