The Impact of New Technology on the International Media and

Format: Paperback

Language: English

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Size: 12.61 MB

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Harvard Business School Working Paper, No. 16-138, June 2016. While it is still the dominant method—91% of U. Two final points raised were the ongoing ‘land grab’ being fought with advertising and marketing colleagues as to which discipline should ‘own’ digital communications; and the fragmentation of the media which has meant that there are now literally thousands of media outlets to contend with, making it ever more difficult to determine how to best reach and engage with stakeholders.

Pages: 28

Publisher: Stationery Office Books (December 1995)

ISBN: 0117019291

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