The Decline in Saving: A Threat to America's Prosperity?

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Language: English

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The Forrester/Tapad report said consumers own more connected devices than ever, with more than 70% of connected consumers indicating that they personally use three or more devices. I Want That! explores the minds of shoppers in the quest to nourish and feed fantasies, to define individuality, to provide for family, and to satisfy the needs for celebration, power, and choice -- all of which lead us to malls, boutiques, websites, and superstores. Market sensing processes can help small businesses develop a competitive advantage by giving them a deeper understanding of customers.

Pages: 135

Publisher: Brookings Institution Press (February 2, 2012)

ISBN: 0815721358

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