Strategy: With PowerWeb and Case-TUTOR Download Card:

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Language: English

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The most pernicious effect of the success trap is that it encourages a business to suppose it already know what it needs to know in order to succeed in the future. So, carve your marketing message around a tangible result your target customers lack but eagerly want or around a painful problem they have but don’t want and you will get their attention regardless of price. We have also gone to great lengths to attract new talent both to Wincanton, but also the industry, through promoting apprenticeships and graduate opportunities, the latter in partnership with the ‘Novus Trust’ of which we are amongst the founding members.

Pages: 700

Publisher: McGraw-Hill Publishing Co. (September 1, 2003)

ISBN: 0071217797

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