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A crisis causes an organization to loss some reputational capital. We have developed an app for Preschools in the US, called The Preschool App. Or working with a nonprofit to raise funds for a critical issue. Done right, seamless execution pays off in increased revenue and higher lifetime value of customers. Students will not receive credit for COMT 100 and COMM 101D. That’s business: If it ain’t growing, it’s time to consider Plan B.

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