Satellite Radio: World Space in India

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Language: English

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With almost every single person living on this earth accessing various social networking sites, important industries in the world including the healthcare industry incorporate social media in their marketing, networking and even communication strategies. There are no rules, so the best way to participate is to listen, dip your toes in and don’t be afraid.” Whilst a few professional bodies have introduced social media guidelines (the US-based Word of Mouth Marketing Association, WOMMA3, has a set of ethics and the CIPR 4 has recently updated its Social Media Guidelines), there was concern amongst participants that these guidelines were not addressing the plethora of issues that they encountered on a day-to-day basis.

Pages: 134

Publisher: Adhyayan Publishers & Distributors (2006)

ISBN: 8184350104

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