Quick Response: Managing the Supply Chain to Meet Consumer

Format: Hardcover

Language: English

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Size: 9.81 MB

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When it exceeds expectation, it becomes Customer delight. They misinterpret other factors such as how the model looked before or how long it will take to achieve the results. Personal factors can also affect the consumer behavior. Have you ever been surprised to find out that someone you knew who was wealthy drove a beat-up old car or wore old clothes and shoes? Especially compared to the relatively low level of importance you attach to it. After being casually questioned about their regular voting patterns, half of the participants were told that they were much more likely to vote since they had been deemed by the researchers to be more politically active.

Pages: 304

Publisher: Wiley; 1 edition (July 27, 1999)

ISBN: 0471988332

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