Persuasive Copywriting: Using Psychology to Influence,

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Language: English

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Located at the intersection of film and psychology, the course helps students understand psychological principles through film and also provides students with the tools and lenses to better appreciate films that explain and probe aspects of human behavior. It involves anticipating, managing and satisfying demand for products and services, and promoting an organization’s ability to do so to their target market. A relevant report presents areas in which consumers behave quite differently from producers’ intentions.

Pages: 256

Publisher: Kogan Page; 1 edition (March 28, 2015)

ISBN: 0749473991

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