Money, The Psychology of Money: Master your saving and

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Language: English

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Conversely, by building behavioral insights — such as price sensitivity and online behavior, as well as category, retailer, and occasion preferences — into their marketing strategies to better target shoppers, marketers and retailers can create a new source of sustainable competitive advantage. Two rising stars in behavioral science explain how money can buy happiness. "Happy Money "explains why you can get more happiness for your money by following five principles, from choosing experiences over stuff to spending money on others.

Pages: 32


Marketing Sutra - 25 Positions To Better Your Business

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Born to Buy: The Commercialized Child and the New Consumer Cult

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