Mass Customization: The New Frontier in Business Competition

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Language: English

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The classic article which introduces it is “How Competitive Forces Shape Strategy” in Harvard Business Review 57, March – April 1979, pages 86-93 Competitive Strategy: Techniques for Analyzing Industries and Competitors, 1980 Competitive Advantage: Creating and Sustaining Superior Performance, 1985 The Competitive Advantage of Nations, 1990 Porter’s Five Forces for competitor analysis & advantage was last modified: April 5th, 2016 The horizontal axis represents in a logarithmic scale the market share of a business within a firm relative to the market share of the largest competitor in the market.

Pages: 333

Publisher: Harvard Business School Press; Reprint edition (January 1999)

ISBN: 0875849466

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