Health Care Market Strategy: From Planning to Action

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 13.33 MB

Downloadable formats: PDF

Words of wisdom you can implement in a minute or less! In this regard, Alderson 4 set forth the foundations of a theory of marketing interaction and cooperation based on his belief that ‘marketing cries out for a theory of cooperation’ to match theories of competition and conflict. 1, 2 Thus, there continues to be a need for development of such a theory of cooperation. Everything that a company does must support their image.

Pages: 384

Publisher: Jossey Bass Wiley; 3rd edition (July 2003)

ISBN: 0787964921

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