Handbook on Radio and Television Audience Research

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Language: English

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The model of the so-called five W's of LASSWELL (Who says, What, to Whom, through Which channel, with What effect) went on to constitute a scheme widely shared in descriptions and analyses of the media communication process. [6] In psychology, the experimental empirical approach progressively focused attention on the characteristics of each of the elements included in the 5-Ws model, and then went on to isolate, experimentally, the individual variables so as to analyze the way in which they can intervene in the persuasion process.

Pages: 192

Publisher: U.N.E.P.; Revised edition edition (January 25, 1999)

ISBN: 9280633937

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