Handbook of Communication: Models, Perspectives, Strategies

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 9.86 MB

Downloadable formats: PDF

Examines the complex relationship between mass media and the consumers and viewers they target. We’ve been very lucky to have both the cast and crew that we have for this because they’re very, very professional and they drill down like a well-oiled machine. Includes the ability to write for search engines and an understanding of how to drive traffic back to clients and/or the brand. – Increased speed of reaction and response. Millions of people now act as online commentators, creating their own news and broadcasting their personal opinions (about individuals, companies and organisations), comments and views in real time.

Pages: 448

Publisher: Atlantic Publishers & Distributors (P) Ltd. (July 5, 2006)

ISBN: 8126905131

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