Directory of Booksellers Association Members 1995-96

Format: Paperback

Language: English

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Each of the four acquired companies was founded by an entrepreneur with a unique background and cultural approach. We look forward to many more years of positive marketing and PR together. Some of the unique topics include “Building a National Brand in Pediatric Healthcare,” contributed by by an author from a well-known children's hospital; and a look at efforts to achieve federal policy change through advocacy and communication. In many cases, these companies control everything from initial production to final distribution.

Pages: 460

Publisher: The Booksellers Association of the UK & Ireland (August 1995)

ISBN: 0907972071

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