Consumer Behaviour in Tourism, Second Edition

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Traditional economics solution: Stop subsidizing unhealthy products; tax them instead. Suggestion impulse buying - Occurs when a consumer sees a product that they have no prior knowledge about, envisions a use for it, and decides that they need it. [43] An example of suggestion impulse buying is when a consumer is encouraged to purchase an electric hand-mixer after having picked up a brochure from the baking department of a home-ware store.

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Publisher: TBS (2006)


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