Consumer behavior models for non-statisticians: The river of

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Language: English

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Consumers do not care about the technology that surrounds a brand, they care about the technologies that connect their stories and peers’ worlds. Post-purchase services such as installation or strong technical support can help offset the likelihood of doubt about the value of a purchase. Companies adopting this strategy hope that consumers will pay higher prices for superior products (or products perceived as superior). Smart marketers distinguish between basis and identifiers in segmentation.

Pages: 170

Publisher: Praeger (1982)

ISBN: 0030589320

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