China's New Consumers: Social Development and Domestic

Format: Paperback

Language: English

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Personal interviews are highly susceptible to inadvertent “signaling” to the respondent. Longitudinal studies are time series analyses that make repeated measurements of the same individuals, thus allowing one to monitor behavior such as brand-switching. Mass media is used to target lower class by the marketers. Observational research is a prime example of a research technique which, while providing a valuable tool in the study of consumer behaviour, raises concerns over individual privacy particularly with the growing sophistication and power of the technology. 3.

Pages: 384

Publisher: Routledge; New Ed edition (November 24, 2006)

ISBN: 0415411246

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