CHANGES: Principles of Social Change- Knowledge Modules

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Who is more likely to eat at McDonald’s or Beefsteak Charley, a successful attorney or a plumber? Strategies are means to attain ends, and tactics are specific actions—i.e., implementation acts. Why do consumers buy environmentally friendly products? The family life cycle of the individual will also have an influence on his values, lifestyles and buying behavior depending whether he’s single, in a relationship, in a relationship with kids, etc..

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