Business Innovation and Disruption in the Music Industry

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 8.50 MB

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These include: 1) a participative culture where employees are empowered, 2) a two-way system of communication, 3) a decentralized, less formal structure and 4) programs that treat men, women and minorities equitably ( Grunig, & Grunig, 2006 ). Communicators should blend new and traditional media in ways that help organizations best achieve their goals and enhance relationships with internal and external publics. Smaller companies didn’t have the budget.

Pages: 240

Publisher: Edward Elgar Pub (March 29, 2016)

ISBN: 1783478144

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