Branded Entertainment: Product Placement & Brand Strategy in

Format: Hardcover

Language: English

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Contemporary case studies from everyday media will provide you with the opportunity to debate and assess the usability of these concepts. The following objectives are designed to meet Keiser University’s mission and its goals: To view the PDF file you will need to have Adobe Acrobat Reader. How do we communicate effectively and build deeper, more authentic relationships when we have only words (truncated at best) instead of voice, face and body expression to get all the important and powerful nuances that often belie the words?

Pages: 266

Publisher: Kogan Page (May 28, 2007)

ISBN: 0749449403

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