Blockbusters: Hit-making, Risk-taking, and the Big Business

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Language: English

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First, social media make it possible for everyone in the network to be simultaneously producer, distributor, and consumer of content. “The asymmetrical relationship between broadcaster/media producer and audience that characterized 20th century mass communications has been radically changed,” says Rheingold. Those over 40 – the ‘digital immigrants’ – possess the news judgement, planning skills and experience but are, in many cases, struggling to make sense of the new digital world.

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Publisher: Brilliance Audio


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