Advertising and New Media

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 6.59 MB

Downloadable formats: PDF

Increasing awareness, living standards and urbanization has led to increase in the changing preferences and the same has forced the marketers to change their product features, packaging styles, distribution channels and so on. He is the founder of SIXTY, a marketing optimization firm that helps clients get more bang for their marketing buck. Brand names can be very important regardless of the consumer’s level of purchasing involvement. But it also plays a role in the kind of retailers where he goes or the kind of brands he buys.

Pages: 144

Publisher: Routledge; 1 edition (December 16, 2007)

ISBN: 0415430356

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