Absolute Value: What Really Influences Customers in the Age

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So much so, when it comes to making purchase decisions on supplies or technologies, there are validations steps being taken with suppliers and partners. It is much better to put the product aside and ask open ended questions such as "what drives you crazy about X?". Positive emotions are defined as affects and moods, which determine intensity of consumer decision-making reported by Watson and Tellegen (1985). K. (1983) Newborn Infants Imitate Adult Facial Gestures.

Pages: 256

Publisher: HarperBusiness (February 4, 2014)


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