A Life of Extremes

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Language: English

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Hogast developed a sophisticated e-procurement system that allows hotels to buy supplies from selected suppliers and compare prices, gain market intelligence and envisage trends 24/7. Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. But according to Paul Holmes, “the more consistent a company’s message, the less authentic it sounds. […] Any consistency should be organic – a natural result of shared values and cultural cohesion, rather than imposed by the message police.” For PR and communications people, it will be vital to empower every employee and enable them to be the different faces of the company, each with a similar, but not identical, understanding of the company’s values.

Pages: 360

Publisher: HarperCollins; Revised edition edition (December 1, 2010)


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